With the use of the mobile bill payment app Sahl, customers may conveniently pay their bills for more than 50 services, including as gas, electricity, water, and mobile. The platform enables users to recharge prepaid cards at any time and from any location by utilizing NFC technology. The startup has expanded its customer base by providing utilities services and payment acceptance to other businesses through the launch of B2B solutions.
Leading Egyptian investment firm Ayady for Investment and Development led Sahl’s US$6 million funding round, with participation from current investors Egypt Pay, Delta Electronic Systems, and E-Finance. Driven by the latest fundraising round, Sahl is expected to develop into an all-inclusive provider of financial services. The business will use the additional funding to improve and create new products, putting an emphasis on a simple, quick, and safe user experience. Following a triumphant international debut in the United Arab Emirates, Sahl intends to broaden its regional reach by setting up offices in Saudi Arabia, fortifying its standing in Egypt and other regions.
At Sahl, we are committed to addressing the challenges faced by consumers in utility payments, starting with electricity and expanding to water, gas, telecom, and various other essential services, our innovative use of NFC technology eliminates the need for consumers to leave their homes to charge prepaid cards, saving valuable time and effort.
Abdullah Assal, Sahl’s CEO.
