Summarized by AI Model:facebook/bart-large-cnn
Google Shopping has been updated with a deals page, personalised suggestions, and AI-based product context. The update incorporates features that users of Pinterest and Amazon are already familiar with. According to a statement, the update will begin rolling out in the US on Tuesday and continue over the next few weeks.Google Shopping has been updated with a deals page, personalised suggestions, and AI-based product context, for a more efficient buying experience, the update incorporates features that users of Pinterest and Amazon are already familiar with, in recent years, Google Shopping has introduced several new features.
AI is used in the latest version to create a more efficient shopping experience that makes it easier for consumers to find ideas and make purchases. According to a statement, the update will begin rolling out in the US on Tuesday and continue over the next few weeks.
In addition to recommendations, the redesigned Google Shopping offers customers an AI Overviews-style summary of the most important factors to take into account while searching for a product. For instance, a fast search for “men’s winter jacket for Seattle” yields results regarding things to think about, such as materials that are windproof or water resistant.
The redesigned Google Shopping homepage offers a customised stream with videos and shoppable items according to your interests. According to a Google representative who spoke to Business Insider, the shopping feed takes into account inputs from Google surfaces, such as your browsing history on Chrome, Search, YouTube, and Discover.
Additionally, it lets you resume where you left off during your most recent shopping trip. Additionally, users can disable personalised results in “Shopping preferences.”
A customised “Deals” page where users can browse bargains selected for them is another feature of the latest update. The new component complements existing capabilities such as price tracking, pricing comparison, and price insights. According to Google, the shopping service displays the most recent data regarding costs, delivery, and local availability based on its 45 billion product listings.
Many consumers use social media or Pinterest for product ideas before making their purchases on Amazon or at certain stores. “Regardless of where the purchase is ultimately made, Google’s goal is to be a helpful place for people who value price, convenience, and variety,” a Google spokeswoman stated.
Lilian Rincon, VP of product at Google Shopping, told Business Insider, “We want to be essential for every part of that journey because we’re not our marketplace, we’re not retail, we’re an ecosystem.” That may be anything from someone searching Pinterest for Halloween-related ideas to someone else. Another option would be to go through the greatest offers on a certain item, such as hiking boots or a tea kettle.
“We want to also be able to be the best place for you to start those shopping journeys because again, we can do both,” Rincon stated to BI. “We can show you the best of what Gemini and the Google shopping graph have a recommendation for you.” Google recently expanded its virtual try-on tool to include gowns after first introducing it to Google Shopping. Style recommendations were made available earlier this year, enabling users to swipe left or right on styles to receive tailored choices.
